BP is about to join the scramble for the tar sands. 'Beyond petroleum' has become 'back to black' as BP's plunge into the most destructive extraction project on Earth makes a mockery of its own PR greenwash. On Fossil Fools day, 2010, London Rising Tide and the London Tar Sands Network decided to help BP with a rebranding strategy to reflect their renewed commitment to environmental devastation and catastrophic climate change.